book

Company Introduction
  • Gallagher-Lee Research is a full-service research consultancy specializing in brand equity, brand tracking, and other custom quantitative services.
  • All projects are overseen by principals with over 40 years of combined experience in the research industry.
  • As a result, clients are guaranteed senior level involvement in all phases of the research process – ensuring effective research design, proactive project management, and insightful marketing analysis.
  • The company is supported by a strong network of experienced field directors, interviewing services, project managers, data processing specialists, and statisticians – who all share our firm commitment to client service and research quality.
  • Each research project is custom-designed to ensure that the most effective and cost-efficient methodology is utilized, including the most appropriate data collection method -- from the latest online technology to various telephone, mall intercept, mail, or in-person interviewing approaches.