Tom and Jim
Traditional Research Company Paradigm
The Gallagher-Lee Difference
  • Senior involvement in the initial sell-in of the research project.
  • Project is then handed down to junior level researchers to design, administer and analyze study with senior management usually involved only peripherally.
  • Senior level personnel involved in the presentation of results.
  • Client frustration with this current model, and belief that industry trends would continue to move senior level researchers further away from project management was the impetus for the formation of Gallagher-Lee Research, Inc.
  • All projects are directly supervised by principals with more than 40 years combined research industry experience.
  • Guarantee senior level involvement in ALL phases of the research process.
    • Effective research design;
    • Proactive management;
    • Insightful marketing analysis.
  • By working with a select group of clients, and having principals remain directly involved with all projects, Gallagher-Lee seeks to become an extension of our clients’ research departments, and a true strategic partner.